Daudruy — Corporate Identity

We have been commissioned to rethink the corporate identity of Daudruy, a northern France family-owned and centenary old, oil refinery. We came up with a colourful solution and key shape inspired by the oil drop. For the Daudruy Group, we designed a modernised pictographic version of their iconic ship as well as a set of 8 logos and corresponding pictograms for their various sub-entities: ingredients, logistics and biogas.

Paris 2021