We were asked by the Parisian agency Bureau Betak to design the typographic decor for Dior SS25 show held in Paris on 24th September 2024. The space was specially conceived for Maria Grazia Chiuri’s show. Located in the gardens of the Musée Rodin in Paris, the transparent structure running the length of the runway was an installation by multidisciplinary artist Sagg Napoli, decorated with the artist’s texts, and in which, as an accomplished archer, she fired arrows at a distant target throughout the show.
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Set design & production: Bureau Betak
Typographic decor: Studio-Studio
Artist & performer: Sagg Napoli
Project management & direction: Champlacombe
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Paris 2024